Attach Rate

The proportion of customers who buy an additional product or module alongside the primary one.

What it tests

Whether you have a platform or a product with adjacent SKUs. A low attach rate on a product positioned as a suite usually indicates the modules do not reinforce each other in practice, whatever the positioning says.

Segment by entry product

Attach frequently depends entirely on which product they bought first. That tells you which is the better wedge.

RELATED TERMS

Expansion Revenue

Additional recurring revenue from existing customers: more seats, higher tiers, additional products or increased usage.

Average Contract Value (ACV)

The annualised value of a contract, averaged across a set of deals. The standard unit for comparing new business.

Land and Expand

Entering an account with a small initial purchase, then growing through additional seats, teams or products.

Learn how to apply this: RevOps 101: Revenue Operations Foundations

Definitions are the vocabulary. The courses are where you learn to operate it, with the interactive audit tools.

See the course