Gross Bookings
Total contract value signed in a period before deducting churn or contraction.
Activity, not growth
Gross bookings measures commercial productivity. It says nothing about whether the base grew, because it excludes what was lost. Reporting it without net figures alongside describes effort rather than outcome.
The pairing
RELATED TERMS
Annual Recurring Revenue (ARR)
The annualised value of recurring subscription revenue at a point in time. A run rate, not a measure of revenue earned during a period.
Net New ARR
The change in ARR over a period: new plus expansion minus contraction minus churn. The headline growth number.
Bookings
The total value of contracts signed in a period, regardless of when revenue is recognised or cash collected.
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