MEDDPICC
MEDDIC extended with Paper process and Competition — acknowledging that deals are lost to procurement and to rivals as often as to unclear value.
The two additions, and why they matter
MEDDIC covers understanding the decision. MEDDPICC adds the two things that most often delay a decision already made.
| Element | The question | Evidence it is genuinely known |
|---|---|---|
| Paper process | What happens between yes and signature? | Named steps, named owners, rough durations |
| Competition | Who else, including doing nothing? | The buyer told you, unprompted |
Source: Framing stated here
Paper process is where forecasts die
Using it as a diagnostic
Score each of the eight as known with evidence, assumed, or unknown. Three states, not a percentage.
Take the highest-risk unknown and make it the objective of the next interaction.
Map the paper process as steps with owners and durations, then set the close date from that map rather than from the quarter end.
Review lost deals against their final scores. A pattern — losing where the economic buyer was never met, or where paper process was never mapped — tells you which element your organisation systematically skips.
Where it fails
Used as a stage gate, it becomes data entry: fields filled to advance the opportunity rather than to record what is known.
It assesses understanding of a decision, not whether the deal is worth winning.
On transactional deals the overhead exceeds the complexity and slows a process that did not need it.
RELATED TERMS
MEDDIC
An enterprise qualification framework covering Metrics, Economic buyer, Decision criteria, Decision process, Identify pain and Champion — a checklist of what must be known before a deal is credible.
BANT
Budget, Authority, Need, Timeline — the original qualification shorthand, still useful for triage and weak as an enterprise framework.
Mutual Action Plan
A jointly owned document listing the steps, owners and dates required to get from agreement to signature.
COMMON QUESTIONS
- What does MEDDPICC stand for?
- Metrics, Economic buyer, Decision criteria, Decision process, Paper process, Identify pain, Champion, Competition. It is MEDDIC plus paper process and competition.
- What is the paper process?
- Everything between a verbal yes and a signature: legal review, security review, procurement, vendor onboarding, purchase order. It is the most common cause of a slipped close date and the least often mapped.
- Is MEDDPICC better than MEDDIC?
- For enterprise deals, the two extra elements are where slippage actually happens. For mid-market they add overhead. The right question is which elements your lost deals failed on.
- How do you avoid it becoming a checklist?
- Score each element as known-with-evidence, assumed, or unknown, and make the highest-risk unknown the objective of the next conversation. A form filled to advance a stage teaches nothing.
FURTHER READING
Learn how to apply this: RevOps 101: Revenue Operations Foundations
Definitions are the vocabulary. The courses are where you learn to operate it, with the interactive audit tools.
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