Revenue Signal
An observable data point that reliably precedes a revenue outcome — engagement patterns, stakeholder additions, usage changes.
What makes a signal real
A signal is only a signal if it separates outcomes historically. Many tracked indicators correlate with nothing and persist because they were easy to capture.
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RELATED TERMS
Buyer Intent
Signals suggesting an account is actively researching a purchase, drawn from on-site behaviour or third-party data.
Activity Metrics
Counts of seller actions — calls, emails, meetings booked — used as leading indicators of pipeline.
Revenue Intelligence
The practice of deriving forward-looking signal from revenue activity data — conversations, engagement, deal behaviour — rather than from stage fields alone.
Customer Health Score
A composite indicator combining usage, engagement and support signals to estimate the likelihood an account renews.
Learn how to apply this: RevOps 101: Revenue Operations Foundations
Definitions are the vocabulary. The courses are where you learn to operate it, with the interactive audit tools.
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