Revenue Velocity
How quickly the revenue engine converts demand into recognised revenue, across the whole lifecycle rather than within the pipeline alone.
Wider than pipeline velocity
Pipeline velocity stops at closed-won. Revenue velocity includes time to onboard and time to value, which is where subscription revenue is actually secured or lost.
Instrument the post-sale half
RELATED TERMS
Pipeline Velocity
A composite of the four variables determining how fast pipeline converts to revenue: number of opportunities, average deal size, win rate, and sales cycle length.
Revenue Engine
The connected mechanism — people, process, systems and data — that converts demand into recognised revenue.
Sales Cycle Length
The elapsed time from an opportunity's creation to its close. The time dimension underneath capacity planning and forecasting.
Time-to-Value (TTV)
How long from purchase until a customer experiences the outcome they bought. The early metric that predicts retention.
Learn how to apply this: RevOps 101: Revenue Operations Foundations
Definitions are the vocabulary. The courses are where you learn to operate it, with the interactive audit tools.
See the course