Vertical SaaS
Software built for a single industry, with workflows and terminology specific to it.
The trade
A smaller addressable market in exchange for a sharper fit, less competition and usually better retention. The narrower TAM is the point, not a flaw — depth of fit is what makes the product hard to displace.
The go-to-market advantage
RELATED TERMS
Horizontal SaaS
Software serving a function across many industries rather than one industry deeply.
Ideal Customer Profile (ICP)
The definition of the accounts your product serves best, grounded in the observed characteristics of customers who buy quickly, stay, and expand.
Total Addressable Market (TAM)
The full revenue opportunity if every possible buyer purchased — with SAM and SOM narrowing it to what you can serve and what you can realistically win.
Learn how to apply this: RevOps 101: Revenue Operations Foundations
Definitions are the vocabulary. The courses are where you learn to operate it, with the interactive audit tools.
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