Channel Inventory template
Map every acquisition channel with real performance data.
Download Channel Inventory as Excel or CSV, free.
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Worked example
7 filled rows showing the level of detail that makes this inventory useful — from one fictional mid-market B2B SaaS company, so the examples across the library describe a single coherent operation. The download keeps these on a separate sheet, so the one you fill in starts empty.
| Channel | Type | Owner | Monthly Cost | Volume/mo | Conv Rate | CAC | Scalability |
|---|---|---|---|---|---|---|---|
| Google Ads — brand | Paid | M. Alvarez | $8,000 | 140 | 11% | $520 | Low |
| Google Ads — non-brand | Paid | M. Alvarez | $26,000 | 310 | 3.2% | $2,600 | High |
| Organic search | Organic | J. Bell | $6,500 | 420 | 6.1% | $254 | High |
| Outbound SDR | Outbound | D. Whyte | $34,000 | 180 | 4.4% | $4,300 | Medium |
| Partner referrals | Partner | K. Sun | $4,000 | 36 | 22% | $505 | Medium |
| Customer referrals | Referral | S. Idris | $0 | 18 | 31% | $0 | Low |
| Field events | Event | J. Bell | $19,000 | 62 | 8% | $3,830 | Low |
What's in it — 8 columns
The full schema is below, so you can see exactly what you're getting before you download it — or rebuild it by hand if you'd rather.
| Column | Input | Allowed values / hint |
|---|---|---|
| Channel | Text | e.g. Google Ads |
| Type | Choose one | Paid · Organic · Outbound · Referral · Partner · Event |
| Owner | Text | Name |
| Monthly Cost | Text | $ |
| Volume/mo | Text | Leads generated |
| Conv Rate | Text | % |
| CAC | Text | $ |
| Scalability | Choose one | Low · Medium · High |
LEARN HOW TO FILL IT IN
This schema comes from Acquisition Channels in RevOps Audit, where the same table is an interactive tool that saves your work and exports into the full audit workbook.
See the course