SPIFF

A short-term incentive layered on top of the compensation plan to direct attention at something specific.

What it is for

Redirecting focus without reopening the comp plan — a new product, an underweighted segment, a quarter-end push on a particular motion. Tactical, bounded and temporary.

Watch for cannibalisation

A SPIFF on one product frequently moves effort off another rather than adding effort. Measure the total, not just the incentivised line.

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