Free Trial
Time-limited access to the full product so a prospect can evaluate it directly.
Length should follow time-to-value
A trial shorter than the time it takes to reach value guarantees expiry before evaluation. A trial much longer removes urgency. The correct length is derived from measured time-to-value, not from convention.
Instrument activation, not signups
RELATED TERMS
Freemium
A permanently free tier intended to build a user base from which some proportion converts to paid.
Product Qualified Lead (PQL)
A user whose product behaviour indicates readiness to buy — reaching a usage threshold, hitting a limit, or adopting a key capability.
Time-to-Value (TTV)
How long from purchase until a customer experiences the outcome they bought. The early metric that predicts retention.
Product-Led Growth (PLG)
A motion where the product itself drives acquisition, conversion and expansion — users experience value before speaking to anyone.
Learn how to apply this: RevOps 101: Revenue Operations Foundations
Definitions are the vocabulary. The courses are where you learn to operate it, with the interactive audit tools.
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